Jing Daily | Dharpan Randhawa: Inside the partnerships powering China’s next global brands

Jing Masterminds: Global partnerships expert Dharpan Randhawa explains why sport and entertainment IP compress time, accelerate trust, and unlock global brand equity for China.

Commercial partnerships drive significant financial and creative value in the global sports industry, yet the architects behind these deals often go unrecognized. Dharpan Randhawa has built his career in this space, connecting global brands with strategic partners across multiple sectors.

He has brokered partnerships across Formula One, global sports properties, and high-growth brands, spanning multiple markets and industries — from joining Crypto player Kraken with Tottenham Hotspur, to landing a multi-year partnership between Real Madrid and Roborock.

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