In a global sports marketing landscape defined by both consolidation and fragmentation, few agencies have charted a path as distinctive as Talisman.

My column in Jing Daily | Who’s speaking to China’s 221 million F1 fans?

Jing Masterminds: Global partnerships expert Dharpan Randhawa explains why sport and entertainment IP compress time, accelerate trust, and unlock global brand equity for China.

I’ve spent my career at the intersection of sports, business, and culture, and one thing has become increasingly clear; the biggest...

Those who know me well understand that I'm a die-hard Essendon Football Club supporter. When the Bombers win, everyone around me basks...

February 2nd, 2014 - Wow, what a day it's been in F1. In a shocking turn of events, Formula 1 superstar #LewisHamilton has activated his...

Harnessing the power of sports data all the way to the finishing line. This article originally published on TechHQ 25 February 2021 The...

This article originally published on TechWireAsia By Joe Devanesan | 25 February, 2021 The Talisman Agency aims to be the first sports...

February 25, 2021 Talisman Disrupts Sports Marketing with Automation TechnologiesUnlocking Untapped Potential for Sports Teams, Leagues...

In this 24 hours with, Dharpan Randhawa of McLaren balances exercise, with family life and living an ‘inbox-zero’ life – not an easy task...

July 29, 2017 An interview with McLaren's Dharpan Randhawa on the opportunity of F1 in Asia and what McLaren's plans are for the next 5...

There will always be a gap, for many, between esports and traditional sports. The simplest reason is that most of the time, video games...