In a global sports marketing landscape defined by both consolidation and fragmentation, few agencies have charted a path as distinctive as Talisman.

My column in Jing Daily | Who’s speaking to China’s 221 million F1 fans?

Jing Masterminds: Global partnerships expert Dharpan Randhawa explains why sport and entertainment IP compress time, accelerate trust, and unlock global brand equity for China.

I’ve spent my career at the intersection of sports, business, and culture, and one thing has become increasingly clear; the biggest...