Not All the Best Sports Deals Are Public. That’s Where Talisman Ventures Comes In.

I’ve spent my career at the intersection of sports, business, and culture, and one thing has become increasingly clear; the biggest opportunities in sports aren’t always obvious, and they’re often inaccessible to the people who could truly amplify them. Sad but true.

That’s why I started Talisman Ventures.

We’re not a fund; we’re a venture studio. We don’t just write checks and hope for the best.

We engineer game-changing investments in sports and entertainment, unlocking opportunities that don’t just disrupt the industry, but redefine its future and impact humanity. Sports has the power to unite people, inspire generations, and shape economies, yet many investment dollars still chase the same traditional assets; team ownership, media rights, stadiums. The real transformation, however, is happening in the background, where new technologies, business models, and engagement strategies are being developed.

At Talisman Ventures, we work with a diverse group of investors, each looking for something different. Private investors want access to off-market deals they wouldn’t find elsewhere. Institutional investors are looking for high-growth, scalable opportunities beyond team ownership. Athletes and high-profile celebrities want investments that align with their personal passions and influence.

What unites them is the search for investments that will drive real, tangible value - not just financially, but in shaping the future of sports.

We focus on three key areas. First, sports and entertainment technology, where innovations in AI, fan engagement, and gamification are creating entirely new revenue streams. The way fans experience sports is changing, and the businesses powering that shift will be the biggest winners.

Second, we see enormous value in rethinking sports ownership and operations. The traditional sports investment model is being disrupted, and we structure investments in teams, leagues, and new properties that have untapped commercial potential. More importantly, we don’t just acquire assets, we optimize them. The smartest investors understand that operational efficiency and innovative monetization models are just as critical as brand power.

The third pillar, and perhaps the most exciting, is helping athletes and celebrities turn their influence into meaningful investments. Too often, they are pitched generic opportunities that don’t align with their values or expertise. We help them identify their passion points, whether it’s technology, media, ownership, or player development, and connect them with clever capital and the right opportunities in sports.

Their platform, credibility, and reach give them the ability to shape entire industries, but they need the right partners and structures to turn that influence into lasting business success. That’s where we come in.

What sets us apart is that we don’t just invest—we execute. Talisman Ventures operates alongside Talisman, our global sports marketing agency, and The Hub, our elite sports operations firm. This means we don’t just provide capital; we bring the expertise, strategy, and infrastructure to scale these businesses. We understand sponsorship, commercialization, and team operations from the inside, giving us a unique ability to accelerate the growth of the businesses we back.

I built Talisman Ventures because I wanted to create a smarter way to invest in sports and entertainment, one that doesn’t just follow trends but actively shapes the future.

If you’re an investor looking for access to unique, high-impact opportunities, a founder building something game-changing, or an athlete or celebrity ready to turn your influence into something meaningful, let’s talk. We are open for business.

The biggest opportunities in sports aren’t always obvious—that’s why we’re here to find them, build them, and make them thrive.